The Backstreet Boys gained mainstream popularity with the release of their second international album Backstreet's Back (1997), along with their self-titled U.S. debut album, Backstreet Boys (1997). Their third studio album Millennium (1999) and its follow-up album, Black & Blue (2000), continued the group's success worldwide. They also released a greatest hits album, The Hits - Chapter One (2001), with a new single, "Drowning." After a two-year hiatus, they regrouped and released a comeback album, Never Gone (2005). After the conclusion of the Never Gone Tour in 2006, Richardson left the group to pursue other interests.[5] The group then released two albums as a quartet: Unbreakable (2007) and This Is Us (2009).
The Backstreet Boys have sold over 100 million records worldwide,[8] making them the best-selling boy band of all time, and one of the world's best-selling music artists. They are the first group since Led Zeppelin to have their first ten albums reach the top 10 on the Billboard 200,[7] and the only boy band to do so. The albums Backstreet Boys and Millennium were both certified diamond by the Recording Industry Association of America (RIAA), making them one of the few bands to have multiple diamond albums.[9] The group received a star on the Hollywood Walk of Fame on April 22, 2013.[10] They also released their first documentary movie, titled Backstreet Boys: Show 'Em What You're Made Of (2015).[11]
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In November 2003, McLean appeared on The Oprah Winfrey Show to talk about his addiction to alcohol and drugs and his struggles in rising to fame for the first time in public.[84] The rest of the group surprised him by appearing in person to give him support, marking the first time the Backstreet Boys had appeared together in public in almost two years.[84] The group began to reform and reconcile their differences, planning to start recording a comeback album at the beginning of the following year.[85]
After recording for more than a year, the Backstreet Boys finally released their comeback album Never Gone on June 14, 2005. The album debuted at No. 3 on the U.S. chart with first-week sales of 291,000 copies. However, the drastic style change drew negative criticism from Rolling Stone.[87][88] Never Gone was certified platinum in the U.S. and four singles were released from the album. The second single, "Just Want You to Know," hit the top 10 in the UK. The third singles were "Crawling Back to You" for the U.S. and "I Still..." for the rest of the world. Never Gone has sold approximately 3 million copies worldwide.[89][90]
The Backstreet Boys finally announced that Richardson had rejoined them permanently during a show in London on April 29, 2012.[116] A few days later, McLean and Littrell revealed on separate occasions that Richardson had returned since 2010, before NKOTBSB Tour started. He had been in talks to join the tour but ultimately decided not to. They supported his decision and kept his return a secret until the tour was over.[115][117] The group spoke positively about Richardson's return, stating that they couldn't be happier to have him back. Richardson himself was thrilled to be back with his old bandmates, saying that they have a chemistry and a bond.[118][119]
The group made a cameo in the 2013 movie This Is the End as a fictional version of themselves, performing their song "Everybody (Backstreet's Back)," [135]which earned them an award for "Best Musical Moment" at 2014 MTV Movie Awards.[136] In December 2013, the Backstreet Boys performed their two original Christmas songs as marquee performers in the annual "Christmas in Washington" TV special which was also attended by the President of the United States Barack Obama and his family.[137]
Their documentary movie, titled Backstreet Boys: Show 'Em What You're Made Of, was released in theaters and online on January 30, 2015, in the U.S., on February 26, 2015, in UK and Europe, and on March 28 worldwide.[11][142] The movie chronicles their entire career journey up to the making of their 2013 album In A World Like This.[11]
In August 2015, band members Carter, Dorough, and McLean filmed a movie that Carter wrote entitled Dead 7. The film centers around a ragtag band of gunslingers operating during a post-apocalyptic zombie plague.[144] The movie premiered on April 1, 2016, on Syfy channel. A free copy of the theme song "In the End" was released on March 28, performed by band members Nick Carter, AJ McLean and Howie Dorough; Joey Fatone and Chris Kirkpatrick from NSYNC; Jeff Timmons from 98 Degrees; and Erik-Michael Estrada from O-Town.[145] The official physical DVD was released on June 7, 2016.[146]
On June 24, 2022, American luxury carmaker Lincoln teamed up with Backstreet Boys to hold a virtual concert from Philadelphia to WeChat (Weixin) users mostly in China, which was broadcast by Tencent's WeChat channel. A total of 44.2 million viewers watched the live broadcast, and 25.5 million cheers were received during the performance, according to Tencent. This marked the third-highest attendance for live-stream concerts on the WeChat channel and the highest audience record for such by international artists. The day after the show aired, the online hashtag of the group's 1997 hit As Long As You Love Me trended No. 1 on China's Twitter-like platform Weibo.[180]
The Backstreet Boys have prided themselves as a vocal harmony group, not a boy band.[4] In order to fight the boy band stereotype and the backlash from New Kids on the Block's lip-sync scandal in the beginning, they would sing a cappella every chance they could get.[184] The ad they answered in 1993 was for a singing group with "New Kids on the Block look with a Boyz II Men sound", and they aimed to have a white version of Boyz II Men.[185] "We were fans of New Kids, but were we really modeled after them? No. We looked at ourselves as Shai, Jodeci, and Boyz II Men, the true vocal groups. That's who we listened to and who we really wanted to be like," Littrell stated in 2011.[186] The Backstreet Boys often employ polyphonic harmony, which sets them apart from many other singing groups. Littrell, Carter, and McLean usually sing the melody in choruses, with Dorough harmonizing above the melody and Richardson covering the lower parts.[187][188] During Richardson's absence, McLean and Carter together covered his part in choruses[189] while Dorough took his solo parts, although McLean sang Richardson's verse in "Drowning".[190]
The Backstreet Boys' musical style has evolved over the years. On their debut and second album, they sang a hybrid of R&B and dance club pop mixed with new jack balladry and hip hop.[191] With Millennium and Black & Blue, they started to abandon R&B and shift more toward pop and pop rock, as demonstrated on songs like "I Want It That Way", "Shape of My Heart", "Larger than Life", and "Not For Me". The group drastically changed their style in 2005 with their comeback album Never Gone, an adult contemporary record featuring only live instruments, a departure from their previous pop sound that features a lot of synthesizers.[192][193] Compared to their previous albums, Never Gone is "more organic, more stripped-down, less harmonies, more instrumentation".[194] Their first album without Richardson, Unbreakable, is similar to Never Gone. It leans toward adult contemporary and contemporary pop music and features interwoven choral harmonies, piano, strings, guitar, and drums,[195] with a little bit of hip-hop and reggae elements on some tracks, such as "One in a Million".[196] With their seventh studio album, This Is Us, they went back to their original dance-pop beats combined with electropop. It also contains a more R&B sound compared to Unbreakable.[101] The group's first independent album, In a World Like This, which is also their first album back with Richardson, is a mixture of modern pop, adult contemporary, and dance music, with a hint of singer-songwriter genre as demonstrated on "Try", "Madeleine", and "Trust Me".[197] On DNA, they combined their harmony-driven contemporary pop sound with R&B, country, funk, and EDM.[198][199][200]
The second leg of Into the Millennium Tour, which was also the first North American leg, was sponsored by Sears and was officially titled "Sears Presents Backstreet Boys Into The Millennium." The sponsorship was a part of Sears' new integrated marketing campaign that exclusively featured the Backstreet Boys. The campaign included a 30-second advertisement featuring the group, which was aired from August 1 to 15, 1999. The advertising promoted back-to-school sweepstakes, which gave each of the five fans the chance to win a $2,000 Sears shopping spree with their favorite Backstreet Boys member and a trip for four to the group's concert on December 1, 1999, in Tampa, Florida.[201]
In January 2000, the Backstreet Boys signed a deal with Burger King. The deal included an exclusive compilation set available only at Burger King restaurants.[65] The compilation consisted of three CDs featuring a new song called "It's True," live songs from the group's previous tours, and a VHS tape featuring backstage footage and interviews.[204] In August 2000, it was announced that the deal would also include three TV commercials featuring the Backstreet Boys, and a promotion, which was the inclusion of an exclusive Backstreet Project Cyber Crusader toy in each Burger King Big Kids Meal and Kids Meal.[205]
In August 2012, it was revealed that the Backstreet Boys would be starring in an Old Navy commercial.[206] The commercial featuring the group started airing on September 19, 2012. "It was a great way to show people that we're back," Richardson said regarding the commercial. The group also performed at an Old Navy event "Fit For Fall Fashion Show for All" in Bryant Park, New York on September 14, 2012.[207] 2ff7e9595c
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